I was absolutely amazed by the sheer scale of Microsoft TechEd 2011 North America this year with 10,000 attendees! I have been to few TechEd’s in Australia which get to around 4,000 attendees, but this really does make the Australian one look small.
I have had time to reflect a little bit on this conference and believe that Microsoft’s SharePoint Product Team really did miss a great opportunity to educate and raise awareness to the attendees at this event. The focus on SharePoint at TechEd was extremely poor in both the available sessions and booth setup in the expo hall.
General Opinion
TechEd was a mixture of attendees, essentially a lot of the traffic we saw at our AvePoint booth were people IT Managers “looking to get into SharePoint”, IT Pros who “looked after SharePoint along with Exchange, Lync, SQL etc.”, Developers who “looking to get started in SharePoint Development” and Business Users who were there to learn about all Microsoft Technologies and had an interest in how SharePoint could help them. Oh, and people wanting a chance to win a new Ducati motorcycle!
Expo Floor
TechEd gives attendees the opportunity to speak to people about particular technologies and get guidance and steered in the right direction. The general opinion from attendees I spoke to was their disappointment in Microsoft SharePoint representation on the expo floor (I counted 2 from SharePoint product team) and the mis-targeted sessions available on SharePoint. If it wasn’t for the excellent job that the nominated SharePoint MVPs did on the SharePoint booth, it would have been a lot more negative.
There was a poor turn out of SharePoint Vendors too (AvePoint, Nintex, Axceler, Quest, fpWeb, Idera only) and I think the Vendors also thought that it was a lot due to knowing the attendance would be lower for SharePoint interest due to SPC11 later in the year.
Mis-judged
I believe the attitude from Microsoft SharePoint team is that “we have our own conference” in that they have SharePoint Conference 2011 in Anaheim this year (SPC11). The problem with this attitude is that not every person is purely a SharePoint resource in an organization so when they have to decide what conference they go to, often they will only be approved for TechEd because it is assumed it’ll cover all the Microsoft technologies they look after rather than focusing solely on one.
Poor Session Structure
With this in mind, the TechEd tracks should indeed cater for these audiences. So each would be looking for intro level sessions:
- IT Pros: Upgrade to SP2010, Deployment Planning of SP2010, Data Protection on SP2010
- Business Users: “What’s new in SP2010”, “Intranet in a box”, “Collaboration in a box”
- IT Managers: “SharePoint Governance”, “SharePoint Adoption”
- Developers: “Getting started with SharePoint Development”
Instead what they got was a very mis-mash of 51 sessions in the SharePoint marked sessions from level 200 to level 400 which a lot assumed had serious experience in SharePoint already. Not to take anything away from the quality of the presenters, as I’ve seen these guys at various events and they are the cream of the crop. But I believe it may have not been the most appropriate sessions for this target audience.
Session Selection Strategies
I believe this is inherent with the strategy of getting people to “Submit your sessions” and “we’ll pick what we want”. I love what SAP conferences do where they’ll actually go out and research what the attendees main concerns/pain points are and build out some session themes and then request submissions based on this. It would have been great to see this at SPC11, but again they followed the same format. This definitely does lead to a mis-mash rather than structured delivery.
UPDATE (11 Jun 2011): Chris Johnson from Microsoft has posted a response to my comments around the selection process at SPC11. Although they do ask for sessions from MVPs/MCMs this is only 10% of the selection process. Read the post titled SharePoint Conference 2011– Content Planning Process–A glimpse inside.
There are also a lot of discussion at the moment around the un-conferences such as SharePoint Saturdays where attendees don’t have to pay to attend. These un-conferences typically have the same set of speakers and content for free, so why in fact would people bother paying $1000+ for a conference? I think this won’t affect the large scale conferences such as SPC’s and TechEd’s, but will certainly dent the Best Practices Conferences and SPTechCon privately run ones. Again, it would definitely set these conferences apart if they went out there with the "submit a session around this theme” strategy rather than the “send me your session titles for us to pick from”.
This worked at the Share2010 conference held in Australia, which was coincidently run by the same conference organizers that run the SAP conferences.
Session list for reference
COS375-INT | Integrating Windows Phone and Microsoft SharePoint Using Windows Azure
Interactive Discussion | 300 - Advanced | Cloud Computing & Online Services
Speaker(s): Steve Fox
OSP372-INT | Building Cloud Apps Using Microsoft Dynamics CRM Online and Windows Azure
Interactive Discussion | 300 - Advanced | Cloud Computing & Online Services, Office & SharePoint
Speaker(s): Girish Raja
DBI201 | BI Power Hour
Breakout Session | 200 - Intermediate | Database & Business Intelligence
Speaker(s): Allan Folting, Carolyn Chau, Julie Strauss, Manpratap Suri, Matt Masson, Pej Javaheri
DBI209 | A Lap around Microsoft Business Intelligence
Breakout Session | 200 - Intermediate | Database & Business Intelligence
Speaker(s): Herain Oberoi, Pej Javaheri
DBI210 | Getting Started with Cloud Business Intelligence
Breakout Session | 200 - Intermediate | Database & Business Intelligence
Speaker(s): Pej Javaheri, Tharun Tharian
DBI272-INT | What to Use and When
Interactive Discussion | 200 - Intermediate | Database & Business Intelligence
Speaker(s): Paul Turley, Pej Javaheri
DBI273-INT | Real-World Business Intelligence (Repeats on 5/17 at 5pm)
Interactive Discussion | 200 - Intermediate | Database & Business Intelligence
Speaker(s): Tyler Chessman
DBI321 | Advanced Dashboard Creation Using PerformancePoint Services
Breakout Session | 300 - Advanced | Database & Business Intelligence
Speaker(s): Jason Burns
DBI325 | End-to-End PerformancePoint Services
Breakout Session | 300 - Advanced | Database & Business Intelligence
Speaker(s): Peter Myers
DBI328 | Integrating Microsoft SQL Server Reporting Services with Microsoft SharePoint Technologies
Breakout Session | 300 - Advanced | Database & Business Intelligence
Speaker(s): Prash Shirolkar
DBI330 | Can Your BI Solution Scale?
Breakout Session | 300 - Advanced | Database & Business Intelligence
Speaker(s): Teo Lachev
DBI335 | Advanced Business Intelligence Solutions Using Microsoft Excel + Excel Services
Breakout Session | 300 - Advanced | Database & Business Intelligence
Speaker(s): Kevin Fan, Manpratap Suri
DBI379-INT | Migrating Your PerformancePoint Solution from Test to Production
Interactive Discussion | 300 - Advanced | Database & Business Intelligence
Speaker(s): Jason Burns
OSP205 | Creating Self-Service Analytic BI Applications with Microsoft SharePoint 2010
Breakout Session | 200 - Intermediate | Database & Business Intelligence, Office & SharePoint
Speaker(s): Peter Myers
DEV203 | Introduction to SharePoint Development with Microsoft Visual Studio 2010
Breakout Session | 200 - Intermediate | Developer Tools, Languages & Frameworks
Speaker(s): Mike Morton
DEV330 | Delivering End-End Video Workflow Using Microsoft SharePoint, IIS Media Services, Microsoft Expression Encoder and Microsoft Silverlight
Breakout Session | 300 - Advanced | Developer Tools, Languages & Frameworks
Speaker(s): Steven Woodward
BOF18-ITP | Advanced Architectures for Microsoft SharePoint 2010
Birds-of-a-Feather | 300 - Advanced | Office & SharePoint
Speaker(s): Shannon Bray
OSP202 | SharePoint Governance and Lifecycle Management with Microsoft Project Server 2010
Breakout Session | 200 - Intermediate | Office & SharePoint
Speaker(s): Brian Smith, Christophe Fiessinger, Scott Jamison
OSP204 | Productivity Scenarios That Make IT the Star
Breakout Session | 200 - Intermediate | Office & SharePoint
Speaker(s): Andy O'Donald
OSP207 | Complete Enterprise Content Management in Microsoft SharePoint 2010
Breakout Session | 200 - Intermediate | Office & SharePoint
Speaker(s): Israel Vega, Kurt Allebach, Oleg Kofman
OSP209 | Building Your First Windows Phone Application for Microsoft SharePoint 2010
Breakout Session | 200 - Intermediate | Office & SharePoint
Speaker(s): Paul Stubbs
OSP210 | Microsoft SharePoint Online Overview
Breakout Session | 200 - Intermediate | Office & SharePoint
Speaker(s): Mark Kashman
OSP272-INT | Licensing Microsoft Online Services
Interactive Discussion | 200 - Intermediate | Office & SharePoint
Speaker(s): Mark Croft
OSP301 | Integrating Microsoft SharePoint 2010 with Windows Azure
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Steve Fox
OSP302 | Advanced SharePoint Data Access with Microsoft Silverlight
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Paul Stubbs, Scot Hillier
OSP303 | HTML, jQuery, and JavaScript in Microsoft SharePoint 2010 Development
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Joseph Homnick
OSP304 | SAP Interoperability with Duet Enterprise for Microsoft SharePoint and SAP, BCS, and Microsoft Office 2010
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Donovan Follette
OSP305 | Developing Collaboration Solutions in the Cloud with Microsoft SharePoint Online
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Chris Mayo
OSP306 | Developing Powerful Workflows in the Cloud with Microsoft SharePoint Online
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Chris Mayo
OSP307 | Working with the New SharePoint Logging Database
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Elijah Van Eenwyk
OSP308 | Claims Identity in Microsoft SharePoint 2010
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Paul Schaeflein
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OSP309 | Integrating Microsoft SharePoint 2010 and Microsoft Dynamics CRM Online
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Girish Raja
OSP311 | Building Search-Driven Applications for Microsoft FAST Search Server 2010 for SharePoint
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Jeff Fried
OSP313 | Scaling Document Management on Microsoft SharePoint 2010
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Travis Clayton
OSP315 | Managing Microsoft Office in an Interoperable and Multi-Device World
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Jeremy Chapman, Yoni Kirsh
OSP316 | IT-Centric Dashboards in Minutes with Microsoft SharePoint 2010 Using Microsoft Visio/Visio Services
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Aftab Alam, Chris Hopkins
OSP317 | Automate Business Processes with Microsoft InfoPath, Business Connectivity Services, SharePoint Workflows and Microsoft Word Services
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Keenan Newton
OSP318 | Plan and Deploy My Site for Microsoft SharePoint Server 2010
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Chris Gideon
OSP322 | Creating Great End-User Experiences with Fast Search for SharePoint 2010
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Daniel Benson, Mark Stone
OSP323 | Applying Branding from an Existing Website to Microsoft SharePoint 2010
Breakout Session | 300 - Advanced | Office & SharePoint
Speaker(s): Jon Flanders
OSP371-INT | Best Practices Troubleshooting Microsoft Project Server 2010 Deployments
Interactive Discussion | 300 - Advanced | Office & SharePoint
Speaker(s): Brian Smith
OSP373-INT | Microsoft SharePoint 2010 Upgrade and Migration
Interactive Discussion | 300 - Advanced | Office & SharePoint
Speaker(s): Shane Young, Todd Klindt
OSP376-INT | Microsoft SharePoint Web Content Management (WCM): What Do You Want to Know?
Interactive Discussion | 300 - Advanced | Office & SharePoint
Speaker(s): Jon Flanders
OSP378-INT | A Developer’s Roadmap to Building Professional Microsoft Office-Based Solutions
Interactive Discussion | 300 - Advanced | Office & SharePoint
Speaker(s): Ty Anderson
OSP379-INT | SuperCharge Information Workers with Microsoft Access 2010
Interactive Discussion | 300 - Advanced | Office & SharePoint
Speaker(s): Lois Wang
OSP380-INT | Real Life Experiences with Enterprise Deployments Using Microsoft Fast Search Server 2010 for SharePoint
Interactive Discussion | 300 - Advanced | Office & SharePoint
Speaker(s): Barry Waldbaum, Carlos Valcarcel, Jeff Fried, Mark Stone, Shane Young
OSP401 | Configuring Cross-Farm Services in Microsoft SharePoint 2010
Breakout Session | 400 - Expert | Office & SharePoint
Speaker(s): Shannon Bray
OSP201 | The Ten Immutable Laws of Microsoft SharePoint Security
Breakout Session | 200 - Intermediate | Office & SharePoint, Security, Identity & Management
Speaker(s): Rick Taylor
OSP310 | Virtualizing Your SharePoint Farm Architecture
Breakout Session | 300 - Advanced | Office & SharePoint, Virtualization
Speaker(s): Damir Bersinic
SIM319 | Cross-Organization Collaboration Using Microsoft SharePoint 2010 and Active Directory Federation Services 2.0
Breakout Session | 300 - Advanced | Security, Identity & Management
Speaker(s): Samuel Devasahayam
VIR321 | Virtualizing Microsoft SharePoint Server with Hyper-V
Breakout Session | 300 - Advanced | Virtualization
Speaker(s): Edwin Yuen, Matt McSpirit